Clipper City Rebranding Seems Almost Complete

Recently I posted an entry about Baltimore MD based Clipper City Brewing’s Loose Cannon ale being on tap here in town, at Fork In The Alley.  Since the brewery has recently gone through a significant labeling change, I thought I’d mention it.  For months different beer blogs had been noting that Clipper City was slowly making a re-branding move, and taking the name formerly used by their line of high ABV beers, Heavy Seas.  Somewhere around the middle of last week it looked like the re-branding effort was pretty much complete I imagine, as the brewery’s website ccbeer.com redirected me to hsbeer.com.  The name “Clipper City” is now hard to find on the site.

While I always thought “Clipper City” was more symbolic of the area, the former name being taken from the instantly recognizable Clipper ships whose production history in America originates from the Chesapeake Bay, the important thing to note is that the recipes for the beers aren’t changing.   I had first tasted the brewery’s Loose Cannon IPA and their Small Craft Warning pilsner at last year’s Microfestivus here in town, both very good beers and highly rated around the web.  I also enjoyed their “Yule Tide”, a Belgian style Tripel, towards the end of the year, and look forward to tasting more in the coming year.  Apparently, a well thought of Saison style beer, “Red Sky at Night” will be out soon, and I’m looking forward to that, if I can get it.  Plus, I’m hoping to visit the brewery this year.  I always enjoy checking out and supporting regional breweries, and this one seems to be well worth the support, regardless of the name.

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www.hsbeer.com

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~ by thebeerroad on March 8, 2010.

 
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