Breckenridge Brewery’s Tongue In Cheek, “Truth In Beervertising” Ads

I don’t often get into the craft beer versus “big beer” discussion here on the blog. Among friends, that’s occasionally another story. But if what you’re curious about, or already into, is craft beer, then great. And if what you care for is your Coors Light, then fine, I’m not going to try to twist anyone’s arm into something you’re not interested in to begin with. The fact remains that it’s difficult to walk in craft beer circles and not hear the conversations, opinions, and out-right disagreements when it comes to the differences between smaller craft breweries and the (much) bigger American “megabreweries” that are, in those circles, often referred to as simply “BMC” (Bud, Miller, Coors). Without getting into exactly what’s at the core of those discussions, for the most part, they stay pretty civil most of the time. Occasionally, however, someone on one side of the brewery scene will take a jab at the other, and it’s always worth noting, especially if it’s done with well. One of the fine Colorado based craft breweries, Breckenridge, has taken a fun, tongue in cheek shot at the big boys, and I couldn’t help but notice – oh, and put it on the blog too. Thanks to beernews.org for the story! Hope you enjoy.