New Belgium, Welcome. Just So You Know, Virginia Is For Lovers (Of Craft Beer).

•August 11, 2011 • 1 Comment

It’s not difficult to find stories with a certain romantic feel woven into the beer world.  You simply cannot be one of the world’s oldest beverages and not emanate tales that seem to be surrounded by the soft golden light of delicate reminiscence.  Cloistered monks brewing complex Trappist ales behind their walls, tales of beers which developed their unique tastes from cross oceanic voyages, and the mere mention of countries such as Germany, Britain, and Belgium usher forth accounts which border on legend, intriguing and interesting tales that seem to be perfect for retelling around the fireplace, or better yet, at a cozy pub over a couple of pints.

Good for us, fans of well crafted beer and the beer curious, that these kinds of wonderful stories are not resigned to times long ago and monks vowed to near silence.  Thankfully, they continue to occur today, in the form of craft breweries such as Colorado’s New Belgium Brewing.  As the story goes, the idea for the brewery began to form in 1989 for co founder Jeff Lebesch as he took a personal tour, on bicycle no less, of European villages known for their beer.  Upon returning home to Colorado, Lebesch converted dairy equipment into a home brewing operation in his basement, and began to brew based upon the inspiration gained during his travels.  According to the brewery’s website, friends and neighbors were some of the first taste testers, and their positive feedback gave Jeff and his wife Kim the idea to move forward with the brewery, taking it commercial in 1991.  But our romantic tale doesn’t end there.  The couple wanted to develop a mission statement that was true to all the things important to them, and decided that taking a hiking trip into the inspiring Rocky Mountains with “jug of home brew in one hand and pen and pad in the other” would be the perfect setting to develop one.  They returned having written down many of the core values they would base the brewery upon, which included not only making world class beers, but also creating a company dedicated to “authentic relationships” with their employees and one devoted to environmental stewardship.  Today, the employee owned brewery has become the third largest craft brewery in the United States while not only maintaining but furthering those philosophies.  The romantic story of touring European villages on bicycle, absorbing hundreds of years of beer lineage to return and found what has become one of the most appreciated American craft breweries definitely is a tale for fitting for our cozy pub.

But what of the bike?  The now famous mountain bike with the “fat tires” became the brewery’s logo and the inspiration for their flagship beer’s name, and after months of anticipation, has finally rolled into my own state of Virginia.  Announced just recently, August 22nd will the official release date for New Belgium beer in the state.  Last week, here in Roanoke, a launch party celebrating the introduction of New Belgium here was held at the Taubman Art Museum downtown, and featured plenty to taste of the brewery’s more well known beers – their Belgium Trippel, “Ranger” IPA, “Hoptober” Golden Ale, and of course, the cult favorite amber ale, Fat Tire.  Representatives from the brewery, including Mid Atlantic Regional Director Neil Reeve, were on hand to help introduce New Belgium, though many of us are well aware of the gravity of the moment.  Not only are we simply lucky to finally have their beer available here, but their distribution to the state may mark another important point on the timeline of the growing craft beer culture in Virginia.  Curiosity surrounding one good craft brewery tends to spill over into others, and for the craft beer curious here, having New Belgium here will likely be a winning situation for everyone involved.

So if you’re one of the many craft beer lovers in the state who enjoys a good story, soon we’ll be able to share a new one.  Yes, we’ll not only be recalling the tale of how one brewer toured Europe by bike for inspiration, but we’ll be sitting in our favorite cozy pub, doing so over a couple pints of his own New Belgium beer.

Cheers..

Visit New Belgium Brewery’s Website and take a look at more photos from the launch party below!

This slideshow requires JavaScript.

Microfestivus Ticket Give Away!

•August 9, 2011 • 2 Comments

***UPDATE:  Ok, both tickets are spoken for, and congrats to the winners!  The answer is of course Devil’s Backbone, from Roseland Va, in Nelson County.  Make sure you visit them at Microfest this weekend.  Jason Oliver, the Head Brewer there, is as nice and interesting as they come, and there’s the chance he might be there.  At any rate, the brewery isn’t far away from our area, a gorgeous drive, easily reached from Roanoke, and therefore makes for a great day trip.***

Over 100 different beers.  About 40 breweries.  In 4 days.  It’s that time again in Roanoke, area craft beer fans and the beer curious – Microfestivus, our own craft beer festival, is this Saturday.  As always here at the Beer Road, it’s time to promote the sheer value of beer festivals in general.  And yes, it goes beyond just the fact that there’s a whole bunch of very good beer all in one place.  If you’re curious at all about different styles of craft beer, festivals like this give you an immense opportunity for to see what you might like, and satiate your beer curiosity.  After all, there’s a whole bunch of really good beer in one place.  As I mentioned in an article recently published in The Valley Blend magazine, you don’t have to stand in the beer aisle at the beer or grocery store, glancing at the vast selections and wondering what you’d like.  No ordering a full glass of something you’re curious about at a restaurant and being unsure about what exactly you’re in for.  Not at festivals, especially large scale, successful ones like Microfestivus.  Because at events like these, the advantage is one price, plenty of different beers, lots of different styles, and therefore the chance to find something that you truly like – or perhaps absolutely love.  Curious about Milk Stouts?  Ready to finally try an India Pale Ale?  This IS your chance.

For a couple of people, it gets even better.  The hard working folks at Microfestivus were gracious enough to allow me to give away two regular admission tickets for this Saturday.  Now, I gave away a couple tickets for June’s Big Lick Brewtopia, and made it pretty easy.  All you had to do was respond in time.  This time, I figured I’d at least put a little challenge to it.

This year will be the first year at Microfestivus for a couple of Virginia breweries.  One of these is a stop on the appropriately named “Brew Ridge Trail”, a collection of fine Virginia breweries located in and around Virginia’s gorgeous Nelson County.  The first couple folks to respond (remember, click on the “Leave A Message” or the white Number of Comments link at the top of this post) with the correct answer get a regular admission ticket each to Microfestivus this weekend.  Oh, and don’t forget to stop by all the Virginia breweries which will be in attendance!  I’ll be checking back later this evening on the responses.

International #IPADay Is Here. Tweet, Blog, Read, and Celebrate Craft Beer. (And Follow It Up With A Dip In The Pool.)

•August 4, 2011 • Leave a Comment

Today, August 4, has been officially named India Pale Ale Day, or #IPADay, across the internet.  Numerous breweries and craft beer bloggers, namely Ashely Routson, aka “The Beer Wench”, pushed the idea forward back in June, perhaps not so much really to celebrate IPAs, but to unite the craft beer community (or perhaps even those outside of it, wine drinkers, mass market beer drinkers even) in celebration of craft beer on this one day by using, and showing, the power of social media.

The largest synchronized social media day centered around beer to date is actually an idea borrowed from the wine community, which previously has enjoyed success with such international “days” as #Chardonnay Day and #Cabernet Day.   A number of breweries signed on to celebrate it as well, and are holding events nationwide.  Of course, craft beer bloggers, web site writers, and twitter followers who all enjoy craft beer have been invited to spread the word about the wonderful world of craft beer, unified on a single day in celebration and for sheer impact.

Here at The Beer Road, I’m doing my little part.  Later on this evening, I’ll be toasting International #IPADay with a favorite, well, IPA of course.  I’m also including a quick write up of the classic beer style chosen as the focus style for this first social media based, celebration of craft beer day.  I could’ve left the IPA write up out, because truly, this is more about an overall celebration of craft beer, and spreading the word through all available social media streams.  But since there continues to be both so much love and so much misunderstanding about the IPA style, I thought it was more than worth it (as I always do) to dispel myths, as always, and attempt to further curiosity about the venerable style.  Celebrate International #IPADay!  Now, on to the beer….

IPAs.  They are the destination beer of hopheads everywhere and commonly misunderstood by those new to craft beer.  They have a long and storied history, and the best are talked about with the reverence normally reserved for lost works of art.  Their very identity centers around the also widely misunderstood hop, and because a large part of their flavor can too, they are, for most, an acquired taste.  (Their names also are often some of the best in the beer world. Need proof?  Let me pour you a Hoptimus Prime, or a Hop Stoopid, or simply a HopDevil.)   However, they are also widely varied in tastes and character, arguably more so than any other beer.  Each and every one of these beers embodies slight nuances in the classic flavors the style, and the hop which it’s flavor owes so much to, can show.  Pine, grassiness, herbal flavors, and my favorite, the seemingly countless layers of citrus like tastes which can show up in these beers make for a different tasting experience each time.  An acquired taste, yes.  But once acquired, such a wonderful one to embrace.

Of course, along with these flavors comes the most basic attribute that hops give to any beer, and that is the bitterness that counterbalances the sweetness of the malt.  And therein lies our acquired taste issue.  I had to ease into IPAs, sort of like easing yourself into a chilly pool, inching your way in while testing the water, pulling back out once or twice, only to keep dipping your fanny in until fully immersed in the water.  Or, you can just cannonball in all at once if you wish.  Just be forewarned.  If you’re not used to IPAs, there will be some icyness… um… bitterness involved in your dive.  Below, I’ve listed a few of my favorite IPAs so far.  I’ve often wrestled with the idea of what IPAs are good ones to recommend to those curious about the style.  It’s a dangerous ledge to toe.  Just as with any craft beer style, one beer may be to one’s liking, and another may be a little too much this, or too much that.  Add in the fact that yes, as I said before, there are hops involved here, and they wish to show you not just their flavors, but their bitterness as well.  If you are curious, maybe these are good starting points.  Maybe not.  But if you are truly curious about craft beer, eventually you will probably want to dive in.  Sooner or later, you may want to know what the buzz is all about, and get out of the lounge chair.  Trust me, the water feels perfect.

Some favorites:  Heavy Seas Loose Cannon (my own first successful dip into IPAs), Firestone Walker’s Union Jack, Bear Republic’s Racer 5, Bell’s Brewing Two Hearted Ale, Terrapin Brewing’s Hopsecutioner.

Visit “Drink With The Wench” Blog, #IPADay page.

Craft Beer Loving Minds Come Together – Local Roots Restaurant Lets The Beer Road Make An On Tap Pick! (This Could Be Dangerous)

•July 22, 2011 • Leave a Comment

The fine folks down at Local Roots Restaurant, dedicated as they are to craft beer, graciously asked me recently to suggest a new beer to put on tap there.  Since everyone involved always tries to keep one eye towards regional breweries, the pick came from Virginia, and it’s a good one.  So, thank you to the crew at Local Roots – at their beautiful bar, they are currently pouring the very good St. George Brewing (Hampton, Va) Pilsner!  A quick write up of the beer is below, followed by a quick look at the history of Pilsners in the post below.

A few things make for a good, tasteful, refreshing beer.  Good Pilsners are these things and more.  With St. George Brewing’s (German) Pilsner, it starts with the style’s trademark sharp crispness.  Add to this a slightly oily, slightly herbal hop flavor, bitterness which is no slouch but doesn’t dominate either, add a detectable toasted, slightly sweet malty layer, and you not only get one fine, easy to drink, great-on-a-warm-day beer, but a great version of the style.  There are a lot of imitators out there in the world of would be, wish-they-were Pilsners.  Here, there is no deception – from all accounts, this is a very fine example.  And for any of those would be beers, this is very much what any good, crisp lager should be.

Visit the website for Local Roots Restaurant, in Grandin Village, Roanoke, Va

Visit the St. George Brewing Company Website